Items where Author is "Saren, Mike"

Article

Dey, Bidit, Pandit, Ameet, Saren, Mike, Bhowmick, Sanjay and Woodruffe-Burton, Helen (2016) Co-creation of value at the bottom of the pyramid: analysing Bangladeshi farmers' use of mobile telephony. Journal of Retailing and Consumer Services, 29. pp. 40-48. ISSN 0969-6989

Dey, Bidit, Binsardi, Ben, Prendergast, Renee and Saren, Mike (2013) A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid. International Marketing Review, 30 (4). pp. 297-322. ISSN 0265-1335