Items where Author is "Schmid, B."
Up a level |
Group by: Item Type | No Grouping
Number of items: 1.
Schmid, B., Kexel, C. and Djafarova, Elmira (2016) Multidimensional sports spectators segmentation and social marketing. In: Academy of Marketing Conference 2016 : Radical Marketing, 4th - 7th July 2016, Newcastle upon Tyne.