Items where Author is "To, W. M."
Up a level |
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Cheung, Millissa and To, W. M. (2023) What influences people to click ‘like’ on posts of branded content? Journal of Strategic Marketing, 31 (6). pp. 1155-1177. ISSN 0965-254X