Items where Author is "Wang, Kai-Yu"

Article

Bian, Xuemei, Tantiprapart, Yanisa, Chryssochoidis, George and Wang, Kai-Yu (2022) Counterfeit patronage: human values, counterfeit experience and construal level. Marketing Letters, 33 (4). pp. 645-658. ISSN 0923-0645

Bian, Xuemei, Wang, Kai-Yu, Smith, Andrew and Yannopoulou, Natalia (2016) New insights into unethical counterfeit consumption. Journal of Business Research, 69 (10). pp. 4249-4258. ISSN 0148-2963

Bian, Xuemei and Wang, Kai-Yu (2015) Are size-zero female models always more effective than average-sized ones? European Journal of Marketing, 49 (7/8). pp. 1184-1206. ISSN 0309-0566

Bian, Xuemei, Yannopoulou, Natalia, Wang, Kai-Yu and Liu, Shu (2012) Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions. Advances in Consumer Research, 40. p. 1132. ISSN 0098-9258