Items where Author is "Wetzels, Martin"

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Article

Daryanto, Ahmad, de Ruyter, Ko, Wetzels, Martin and Patterson, Paul (2010) Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting. Journal of the Academy of Marketing Science, 38 (5). pp. 604-616. ISSN 1552-7824

Daryanto, Ahmad, de Ruyter, Ko and Wetzels, Martin (2010) Getting a discount or sharing the cost: the influence of regulatory fit on consumer response to service pricing schemes. Journal of Service Research, 13 (2). pp. 153-167. ISSN 1094-6705

Daryanto, Ahmad, de Ruyter, Ko and Wetzels, Martin (2008) A meta-analysis of the moderation effect of regulatory focus. Advances in Consumer Research, 35. pp. 944-945. ISSN 0098-9258

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