Items where Author is "Wu, Weicheng"

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Article

Yin, Yuanyuan, Holland, Ray, Qin, Sheng-feng and Wu, Weicheng (2010) Development of a Customer Experience-Based Brand Strategy for the Lenovo Group to Explore the UK Market. Design Management Journal, 3 (1). pp. 60-68. ISSN 19425074

Book Section

Yin, Yuanyuan, Holland, Ray, Qin, Sheng-feng and Wu, Weicheng (2006) Development of a customer experience-based brand strategy for the Lenovo Group to explore the UK market. In: D2B Shanghai 2006 : Proceedings of the 1st international design management symposium. Adelphi Research Institute Creative Arts & Sciences, Salford, pp. 384-397. ISBN 9780955233814

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