Items where Author is "Zhu, Mingxia"

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Zhu, Mingxia, Wang, Zhiqiong and Quan, Rose (2011) A study on the key factors influencing international franchisors’ choice of entry modes into China. Frontiers of Business Research in China, 5 (1). pp. 3-22. ISSN 1673-7326

Conference or Workshop Item

Wang, Zhiqiong, Quan, Rose and Zhu, Mingxia (2009) Environmental factors and international expansion in emerging markets: a case study of foreign franchising companies in China. In: 4th International Conference on Economics and Management of Networks, 3-5 September 2009, University of Sarajevo, Bosnia and Herzegovina.

Quan, Rose, Wang, Zhiqiong and Zhu, Mingxia (2009) From the East to West: the empirical findings of Chinese SMEs' market entry mode choice. In: ICBEM 2009: International Conference on Business, Economics and Management, 24-26 June 2009, Paris, France.

Zhu, Mingxia, Wang, Zhiqiong and Quan, Rose (2009) A Study of Key Factors Influencing International Franchisors' Entry Modes into China. In: International Society of Franchising 23rd Annual Conference, 12th - 14th February 2009, San Diego, California.


Zhu, Mingxia (2008) Examination of key factors influencing international franchisor's entry mode choice in China. Doctoral thesis, Northumbria University.

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