Items where Division is "Faculties > Business and Law > Newcastle Business School" and Year is 1998
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Blackwood, Tony (1998) Accounting for Business. Business Education Publishers, Sunderland. ISBN 9781901888041
Copley, Paul (1998) Can a systems thinking approach enhance understanding of the marketing communications process? In: Proceedings of the Academy of Marketing Conference, July 1998, Sheffield Hallam University.
Copley, Paul (1998) Does strategic fit have a key role to play in the marketing communications practice of UK charities? In: Proceedings of the Academy of Marketing Conference, July 1998, Sheffield Hallam University.
Copley, Paul and Hudson, J. (1998) Can a semiotic approach to understanding trust, commitment and loyalty tell us anything more about communicating within the consumer/brand relationship? In: Proceedings of the Academy of Marketing Conference, July 1998, Sheffield Hallam University.
Fenwick, John and Bailey, Mark (1998) Decentralisation and reorganisation in local government. Public Policy and Administration, 13 (2). pp. 26-39. ISSN 0952-0767
Vlachos, Ilias and Patsis, P. G. (1998) Quantitative measures of competitiveness: theoretical derivations and application on Greek exports of agricultural produce. In: 5th Greek Agricultural Economists Society Conference, 11-13 December 1998, Athens, Greece.
