Items where Division is "Faculties > Business and Law > Newcastle Business School > Business and Management" and Year is 1998

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Number of items: 5.

C

Copley, Paul (1998) Can a systems thinking approach enhance understanding of the marketing communications process? In: Proceedings of the Academy of Marketing Conference, July 1998, Sheffield Hallam University.

Copley, Paul (1998) Does strategic fit have a key role to play in the marketing communications practice of UK charities? In: Proceedings of the Academy of Marketing Conference, July 1998, Sheffield Hallam University.

Copley, Paul and Hudson, J. (1998) Can a semiotic approach to understanding trust, commitment and loyalty tell us anything more about communicating within the consumer/brand relationship? In: Proceedings of the Academy of Marketing Conference, July 1998, Sheffield Hallam University.

F

Fenwick, John and Bailey, Mark (1998) Decentralisation and reorganisation in local government. Public Policy and Administration, 13 (2). pp. 26-39. ISSN 0952-0767

V

Vlachos, Ilias and Patsis, P. G. (1998) Quantitative measures of competitiveness: theoretical derivations and application on Greek exports of agricultural produce. In: 5th Greek Agricultural Economists Society Conference, 11-13 December 1998, Athens, Greece.

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