A rapid design-led approach to innovation readiness: Advantages and challenges

Gribbin, John, Bailey, Mark and Spencer, Nick (2018) A rapid design-led approach to innovation readiness: Advantages and challenges. In: 21st DMI: Academic Design Management Conference: Next Wave, 1-2 Aug 2018, London, UK.

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Abstract

The purpose of this paper is to report on an ongoing suite of research that aims to develop a design-led approach to help small and medium sized enterprises (SMEs) understand their innovation readiness. At present, a number of tools are available to organisations when carrying out an audit to determine their innovation readiness, however none of these methodologies have been connected to the practice of design-led innovation. This paper begins to address this gap by presenting a review of a twelve-hour intervention carried out in collaboration with a fund management organisation located in the North East of England as part of an EU funded research and innovation programme, Creative Fuse.

The paper utilises a qualitative approach guided by case study principles, semi-structured interviews and action research to reflect on the proposed design-led approach to assessing innovation readiness. Advantages and challenges to the approach are considered with the intention of developing a practical approach to assessing innovation readiness within SMEs, which builds on design principles in order to rapidly outline the opportunities and potential barriers facing organisations when it comes to identifying areas for future innovation.

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