A study on the key factors influencing international franchisors’ choice of entry modes into China

Zhu, Mingxia, Wang, Zhiqiong and Quan, Rose (2011) A study on the key factors influencing international franchisors’ choice of entry modes into China. Frontiers of Business Research in China, 5 (1). pp. 3-22. ISSN 1673-7326

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Abstract

This paper examines factors associated with international franchising firms’ entry modes when they enter the Chinese market. To this end, a survey was conducted to investigate the linkage between entry modes and characteristics of franchising firms. The logit model and regression analysis were used to test the hypotheses. Findings reveal four factors that significantly influence international franchisors’ entry mode choices including cultural and geographic distance, international market experience, risk spreading, and maturity of the franchising system.

Item Type:	Article
Uncontrolled Keywords:	international franchising, entry modes, Chinese market, direct international franchising
Subjects:	N100 Business studies
Department:	Faculties > Business and Law > Newcastle Business School
Depositing User:	Ellen Cole
Date Deposited:	17 Dec 2012 10:11
Last Modified:	19 Nov 2019 09:52
URI:	http://nrl.northumbria.ac.uk/id/eprint/10626

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