Pearce, Alison (2011) How a strategic entrepreneur executes internationalisation strategy: a UK university case study. In: 2nd Innovation & Entrepreneurship International Conference, 18-19 November 2011, The Innovation Center at the Research Institute of Economics & Business Administration, Kyungpook National University, Daegu, South Korea.
Full text not available from this repository. (Request a copy)Abstract
A strategic entrepreneur uses all the traits, skills and resources of the classic entrepreneur, not to build their own business but in order to implement the strategy of their employer. Often working on the fringes of the organisation and outside of the normal processes and systems, they can be critical in the execution of higher risk strategies, such as internationalisation, especially in more bureaucratic organisations, such as universities. This case analyses the role of a strategic entrepreneur in implementing international staff exchanges as part of a UK university internationalisation strategy, the risks and rewards of this approach. Based on a recent first, second and third person action research project conducted by the author, it recounts actual experiences and approaches in the practice of entrepreneurship in the context of a large, diversified and bureaucratic institution. Strategic entrepreneurship can be particularly effective in times of crisis, restructure and cutbacks.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N100 Business studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Dr Alison Pearce |
| Date Deposited: | 19 Mar 2013 14:25 |
| Last Modified: | 19 Nov 2019 09:52 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/11481 |
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