Ghassan, Aysar (2009) Blue in a green world. carbodydesign.com.
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Official URL: http://www.carbodydesign.com/archive/2009/12/blue-...
Abstract
This article examines how the choice of colour on 2009 Frankfurt Motor Show ‘Renault ZE concept vehicles’ helps to represent and promote the ‘environmentally-friendly’ credentials and the aspirations of the Renault brand.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Renault, blue, branding. sustainability, colour |
| Subjects: | W200 Design studies W900 Others in Creative Arts and Design |
| Department: | Faculties > Arts, Design and Social Sciences > Design |
| Depositing User: | Aysar Ghassan |
| Date Deposited: | 12 Apr 2013 08:50 |
| Last Modified: | 12 Oct 2019 19:34 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/12073 |
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