Blue in a green world

Ghassan, Aysar (2009) Blue in a green world.

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This article examines how the choice of colour on 2009 Frankfurt Motor Show ‘Renault ZE concept vehicles’ helps to represent and promote the ‘environmentally-friendly’ credentials and the aspirations of the Renault brand.

Item Type: Article
Uncontrolled Keywords: Renault, blue, branding. sustainability, colour
Subjects: W200 Design studies
W900 Others in Creative Arts and Design
Department: Faculties > Arts, Design and Social Sciences > Design
Depositing User: Aysar Ghassan
Date Deposited: 12 Apr 2013 08:50
Last Modified: 12 Oct 2019 19:34

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