Critical methods and user generated content: the iPhone on YouTube

Blythe, Mark and Cairns, Paul (2009) Critical methods and user generated content: the iPhone on YouTube. In: CHI 2009 (CM SIGCHI Conference on Human Factors in Computing Systems), 4-9 April 2009, Boston, MA., USA.

Full text not available from this repository. (Request a copy)
Official URL:


Sites like YouTube offer vast sources of data for studies of human computer interaction. However, they also present a number of methodological challenges. This paper offers an example study of the initial reception of the iPhone 3G through YouTube. It begins with a quantitative account of the overall shape of the most frequently viewed returns for an iPhone 3G" search. A content analysis of the first hundred videos then explores the returns categorized by genre. Comments on the most popular video "Will It Blend"are analysed using grounded theory. It is argued that social science methods are not sufficient for a rich understanding of such material. The paper concludes with an analysis of"Will it Blend"that draws on cultural and critical theory. It is argued that a multi-methodological approach is necessary to exploit such data and also to address the challenges of next generation Human Computer Interaction (HCI).

Item Type: Conference or Workshop Item (Paper)
Subjects: W200 Design studies
Department: Faculties > Arts, Design and Social Sciences > Design
Depositing User: Ellen Cole
Date Deposited: 15 Apr 2013 16:00
Last Modified: 10 Oct 2019 23:01

Actions (login required)

View Item View Item


Downloads per month over past year

View more statistics