Khan, Hina and Rodrigo, Padmali (2013) Utilizing product-country-image (PCI)–self-image congruity intelligence to target glocal elites in an emerging market: SMEs perspective. In: International Council for Small Business World Conference, 20-23 June 2013, Ponce, Puerto Rico.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N100 Business studies N800 Tourism, Transport and Travel |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Ay Okpokam |
| Date Deposited: | 14 Jun 2013 14:01 |
| Last Modified: | 19 Nov 2019 09:51 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/12903 |
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