Rodrigo, Padmali, Khan, Hina and McLeay, Fraser (2013) The relevance of Country of Origin as a mean to achieve consumers' desired end goals. In: Academy of Marketing Annual Conference 2013: Marketing Relevance, 8-11 July 2013, Cardiff, Wales.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N100 Business studies N800 Tourism, Transport and Travel |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Ay Okpokam |
| Date Deposited: | 14 Jun 2013 14:11 |
| Last Modified: | 19 Nov 2019 09:51 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/12904 |
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