Osborn, Guy and James, Mark (2014) The missing link: the coming out of ambush marketing? Law in Sport.
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Official URL: http://www.lawinsport.com/articles/intellectual-pr...
Abstract
Discussion of potential ambush marketing of Sochi2014 and the Principle 6 campaign that highlights the tensions between the Olympic Charter and discriminatory domestic legislation.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | sports law; olympic law; ambush marketing |
| Subjects: | M100 Law by area |
| Department: | Faculties > Business and Law > Northumbria Law School |
| Related URLs: | |
| Depositing User: | Mark James |
| Date Deposited: | 29 Jan 2014 13:04 |
| Last Modified: | 12 Oct 2019 11:47 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/15263 |
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