Healthy persuasion: Web sites that you can trust

Sillence, Elizabeth, Briggs, Pamela and Harris, Peter (2009) Healthy persuasion: Web sites that you can trust. In: AISB 2009 - Adaptive & Emergent Behaviour & Complex Systems, 6th - 9th April 2009, Edinburgh, Scotland.

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Health websites are an abundant and frequently used source of information and advice. How are users of such sites persuaded to trust the advice they read and to act upon it? In this short paper we outline a model of trust in online health advice and highlight the key features in relation to both traditional web 1.0 websites and web 2.0 health sites. Findings from two recent studies are reviewed to provide examples of the ways in which persuasive technology is influencing health behaviour in complex and subtle ways.

Item Type: Conference or Workshop Item (Paper)
Subjects: C800 Psychology
P100 Information Services
P900 Others in Mass Communications and Documentation
Department: Faculties > Health and Life Sciences > Psychology
Depositing User: Becky Skoyles
Date Deposited: 21 Jan 2015 17:17
Last Modified: 12 Oct 2019 16:29

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