Bürger, Tobias (2015) Use of digital advocacy by German nonprofit foundations on Facebook. Public Relations Review, 41 (4). pp. 523-525. ISSN 0363-8111
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Official URL: http://dx.doi.org/10.1016/j.pubrev.2015.07.007
Abstract
Highlights:
• Few German foundations use social media to connect with stakeholders.
• On Facebook, foundations focus on promoting events and educating the public.
• Existing communicative and advocacy frameworks were successfully applied.
• Media advocacy is used by foundations to put their expertise in the balance.
| Item Type: | Article |
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| Uncontrolled Keywords: | advocacy, nonprofits, foundations, social networking sites |
| Subjects: | P900 Others in Mass Communications and Documentation |
| Department: | Faculties > Arts, Design and Social Sciences > Design |
| Depositing User: | Ay Okpokam |
| Date Deposited: | 25 Aug 2015 09:46 |
| Last Modified: | 01 Aug 2021 06:36 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/23608 |
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