Skoumpopoulou, Dimitra and Franklin, Benjamin (2017) Implementing a Customer Relationship Management (CRM) system: The challenges involved. In: Encyclopedia of Information Science and Technology [4th Ed.]. IGI Global, Hershey, PA. ISBN 9781522522553
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IGI paper_CRM_final.docx - Accepted Version Restricted to Repository staff only Download (79kB) | Request a copy |
| Item Type: | Book Section |
|---|---|
| Subjects: | G500 Information Systems |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Dimitra Skoumpopoulou |
| Date Deposited: | 20 Jan 2017 16:00 |
| Last Modified: | 19 Nov 2019 09:47 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/24662 |
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