Dalton, Nick, Collins, Emily and Marshall, Paul (2015) Display blindness? Looking again at the visibility of situated displays using eye tracking. In: Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems. Association for Computing Machinery, New York, pp. 3889-3898. ISBN 9781450331456
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Abstract
Observational studies of situated displays have suggested that they are rarely looked at, and when they are it is typically only for a short period of time. Using a mobile eye tracker during a realistic shopping task in a shopping center, we show that people look at displays more than would be predicted from these observational studies, but still only short glances and often from quite far away. We characterize the patterns of eye-movements that precede looking at a display and discuss some of the design implications for the design of situated display technologies that are deployed in public space.
| Item Type: | Book Section |
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| Uncontrolled Keywords: | public displays; architecture; eye tracking; display blindness |
| Subjects: | G400 Computer Science L700 Human and Social Geography |
| Department: | Faculties > Engineering and Environment > Computer and Information Sciences |
| Depositing User: | Becky Skoyles |
| Date Deposited: | 23 Feb 2016 10:33 |
| Last Modified: | 31 Jul 2021 14:32 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/26107 |
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