Yoganathan, Vignesh, McLeay, Fraser, Hart, David and Osburg, Victoria-Sophie (2016) The Core Value Compass: a framework to visually evaluate brand identity. In: 11th Global Brand Conference: Brands that do Good, 27th - 29th April 2016, Bradford.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
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| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Ay Okpokam |
| Date Deposited: | 09 Aug 2016 15:52 |
| Last Modified: | 19 Nov 2019 09:49 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/27533 |
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