Once more: is beauty in the eye of the beholder? Relative contributions of private and shared taste to judgements of facial attractiveness

Honekopp, Johannes (2006) Once more: is beauty in the eye of the beholder? Relative contributions of private and shared taste to judgements of facial attractiveness. Journal of Experimental Psychology: Human Perception and Performance, 32 (2). pp. 199-209. ISSN 0096-1523

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Abstract

Misconstruing the meaning of Cronbach's alpha, experts on facial attractiveness have conveyed the impression that facial-attractiveness judgment standards are largely shared. This claim is unsubstantiated, because information necessary for deciding whether judgments of facial attractiveness are more influenced by commonly shared or by privately held evaluation standards is lacking. Three experiments, using diverse face and rater samples to investigate the relative contributions of private and shared taste to judgments of facial attractiveness, are reported. These experiments show that for a variety of ancillary conditions, and contrary to the prevalent notion in the literature, private taste is about as powerful as shared taste. Important implications for scientific research strategy and laypeople's self-esteem are discussed. Misconstruing the meaning of Cronbach's alpha, experts on facial attractiveness have conveyed the impression that facial-attractiveness judgment standards are largely shared. This claim is unsubstantiated, because information necessary for deciding whether judgments of facial attractiveness are more influenced by commonly shared or by privately held evaluation standards is lacking. Three experiments, using diverse face and rater samples to investigate the relative contributions of private and shared taste to judgments of facial attractiveness, are reported. These experiments show that for a variety of ancillary conditions, and contrary to the prevalent notion in the literature, private taste is about as powerful as shared taste. Important implications for scientific research strategy and laypeople's selfesteem are discussed.

Item Type:	Article
Additional Information:	Sole author.
Uncontrolled Keywords:	Interpersonal attraction, Feminine beauty (Aesthetics), Masculine beauty (Aesthetics), Sexual attraction
Subjects:	C800 Psychology
Department:	Faculties > Health and Life Sciences > Psychology
Depositing User:	EPrint Services
Date Deposited:	05 Dec 2008 16:38
Last Modified:	12 Oct 2019 16:28
URI:	http://nrl.northumbria.ac.uk/id/eprint/2836

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