Schmid, B., Kexel, C. and Djafarova, Elmira (2016) Multidimensional sports spectators segmentation and social marketing. In: Academy of Marketing Conference 2016 : Radical Marketing, 4th - 7th July 2016, Newcastle upon Tyne.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N100 Business studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Ay Okpokam |
| Date Deposited: | 06 Dec 2016 11:28 |
| Last Modified: | 19 Nov 2019 09:48 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/28817 |
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