Internet y control social: Entre rizoma y Gran Hermano

Ragnedda, Massimo (2011) Internet y control social: Entre rizoma y Gran Hermano. Perspectivas de la comunicación, 4 (1). pp. 42-52. ISSN 0718-4867

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Abstract

Gran hermano y rizoma son metáforas cada vez más utilizadas cuando se habla de Internet. En la red estamos continuamente monitorizados: se recogen y catalogan datos e información como si se tratase de un cyberpanopticón: de ahí la metáfora del gran hermano electrónico. La red siente la necesidad de imponer un control cuyo objetivo es uniformar el comportamiento de los usuarios. Pero Internet es, además, una estructura rizomática difícilmente encajable en modelos rígidos. Internet rechaza, por su propia naturaleza, la centralización del poder en beneficio de la autogestión. ¿Cómo pueden coexistir un sistema de vigilancia tipo gran hermano con las características rizomáticas de la red? Estas este artículo se analizan ambas metáforas y se busca una síntesis de ambos conceptos.

Big Brother and Rhizome are both metaphors often used when talking about the
Internet. On the web we are monitored and observed as personal data are catalogued and
recorded as in a cyber-panopticon. This ever-present monitoring of Internet behaviours gives
rise to the metaphor of Big Brother. As the aggregate of human communication, there is the
need to impose social control on users on the web, specifically with the aim of creating
uniformity of social behaviours. However, the Internet also has a rhizomatic structure, which
does not conform to a rigid scheme of uniformity of behaviour. The Internet circumvents the
centralization of power, just as it avoids the typical methods of vertical control and
superstructure. Indeed, the Internet favours elf-regulation, preferring a central and horizontal
relationship. This article explores how it is possible that these potentially contradictory Web
schemes exist: the one favouring a system of surveillance as Big Brother, and with the
democratic, rhizomatic‟s characteristics of the web. Are these metaphors antithetical or
coexistent in their integration? Or, perhaps there is a need for a new all-embracing metaphor
that synthesizes these two aspects of behavioural regulation in the Internet

Item Type:	Article
Uncontrolled Keywords:	Rizoma, Internet, control social, panóptico, gran hermano, vigilancia electrónica
Subjects:	P300 Media studies
Department:	Faculties > Arts, Design and Social Sciences > Design
Depositing User:	Ay Okpokam
Date Deposited:	22 Mar 2017 11:34
Last Modified:	12 Oct 2019 19:41
URI:	http://nrl.northumbria.ac.uk/id/eprint/30165

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