Bleisure: motivations and typologies

Lichy, Jessica and McLeay, Fraser (2018) Bleisure: motivations and typologies. Journal of Travel and Tourism Marketing, 35 (4). pp. 517-530. ISSN 1054-8408

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The theme of motivation in travel and tourism research has been largely dominated by a leisure focus and has consequently failed to reflect the changing landscape of business travel. This paper focuses on exploring the motivations of different types of “bleisure travelers”: individuals who combine leisure with professional business obligations when abroad. We employ a multi-disciplinary mixed-methods approach, using photo-elicitation to identify and describe five types of bleisure. As existing theories of tourist motivations have mainly been developed in a leisure context, they fail to fully capture the nuanced scope and subtle context of business and leisure motives. We therefore draw upon experiential learning, boundary-less career theory, expectancy theory, and social capital theory in order to put forward contemporary insights on the nexus between business and leisure tourism.

Item Type: Article
Uncontrolled Keywords: Business travel, leisure travel, bleisure, photo-elicitation, motivations, tourist typologies
Subjects: N100 Business studies
N800 Tourism, Transport and Travel
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Becky Skoyles
Date Deposited: 21 Sep 2017 13:36
Last Modified: 31 Jul 2021 21:49

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