Pattinson, Steven, Nicholson, John and Lindgreen, Adam (2018) Emergent coopetition from a sensemaking perspective: A multi-level analysis. Industrial Marketing Management, 68. pp. 25-35. ISSN 0019-8501
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Abstract
Highlights
• This study explores the emergence of coopetition in a complex innovation network context.
• The findings offer a rare empirical exposition of the impact of history on coopetitive exploitation.
• A multi-level case study exposes the navigation of coopetitive tensions from the historic development of coopetitive norms.
• Firms having coopetitive mindset from conception are distinct from those that develop coopetitive mindset after conception.
• Adopting a narrative and visual process mapping approach, we also reveal the impact of time on coopetitive interactions.
| Item Type: | Article |
|---|---|
| Subjects: | N100 Business studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Becky Skoyles |
| Date Deposited: | 03 Oct 2017 14:09 |
| Last Modified: | 31 Jul 2021 10:31 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/32227 |
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