The role of madoguchi in transnational fashion

Glover, Catherine (2017) The role of madoguchi in transnational fashion. International Journal of Fashion Studies, 4 (2). pp. 263-282. ISSN 2051-7106

Glover - The role of madoguchi in transnational fashion AAM.pdf - Accepted Version

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This article uses the Japanese concept of madoguchi, literally ‘window opening’, and applies it in the context of a transnational fashion landscape. Here, a madoguchi acts as an essential go-between person, operating as a mediator between two cultures as well as functioning as a scout, fashion hunter and interpreter. The author’s personal experience as a fashion journalist reporting on notable British creative talent for Hanatsubaki, Shiseido’s Japanese in-house fashion magazine, provides a relational perspective on the role, value and skills of a transcultural madoguchi, as well as consideration of the challenges that arose from this exchange. Reflections on the peculiarities of translation when communicating cultural content to a foreign readership reveal the ‘traffic in things’ involved in global flows and the impact of evolving technology on professional fashion transmission.

Item Type: Article
Uncontrolled Keywords: British, Hanatsubaki, Japanese, Shiseido, fashion, journalism, madoguchi, publishing, transnational
Subjects: W200 Design studies
Department: Faculties > Arts, Design and Social Sciences > Design
Depositing User: Ay Okpokam
Date Deposited: 22 Nov 2017 11:43
Last Modified: 30 Mar 2022 16:30

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