Glover, Catherine (2017) The role of madoguchi in transnational fashion. International Journal of Fashion Studies, 4 (2). pp. 263-282. ISSN 2051-7106
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Glover - The role of madoguchi in transnational fashion AAM.pdf - Accepted Version Download (2MB) | Preview |
Abstract
This article uses the Japanese concept of madoguchi, literally ‘window opening’, and applies it in the context of a transnational fashion landscape. Here, a madoguchi acts as an essential go-between person, operating as a mediator between two cultures as well as functioning as a scout, fashion hunter and interpreter. The author’s personal experience as a fashion journalist reporting on notable British creative talent for Hanatsubaki, Shiseido’s Japanese in-house fashion magazine, provides a relational perspective on the role, value and skills of a transcultural madoguchi, as well as consideration of the challenges that arose from this exchange. Reflections on the peculiarities of translation when communicating cultural content to a foreign readership reveal the ‘traffic in things’ involved in global flows and the impact of evolving technology on professional fashion transmission.
| Item Type: | Article |
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| Uncontrolled Keywords: | British, Hanatsubaki, Japanese, Shiseido, fashion, journalism, madoguchi, publishing, transnational |
| Subjects: | W200 Design studies |
| Department: | Faculties > Arts, Design and Social Sciences > Design |
| Depositing User: | Ay Okpokam |
| Date Deposited: | 22 Nov 2017 11:43 |
| Last Modified: | 30 Mar 2022 16:30 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/32605 |
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