Public health implications of #ShoutYourAbortion

Ahmed, Wasim (2018) Public health implications of #ShoutYourAbortion. Public Health, 163. pp. 35-41. ISSN 0033-3506

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Social media platforms such as Twitter allow members of the public to raise awareness for issues, causes and events. This study investigated the hashtag #ShoutYourAbortion that was created to combat the stigma that can be associated with the medical procedure of abortion.

Study design
A mixed method and case study approach was used.

Twitter data were retrieved and analysed by social network analysis, a subset of tweets were qualitatively coded and the location of tweets was examined.

It was found that a sizable group of users shared tweets denouncing the hashtag and the these users formed a cluster in themselves. The study also identified two narratives: anti-abortion and pro-abortion content.

The results have implications for public health organisations and agencies interested in devising digital health campaigns. That is, when devising health campaigns, it is essential to consider the tone of the campaign and whether it is likely to provoke citizens who may have opposing views. Moreover, future campaigns could communicate information surrounding the dangers of unsafe abortions and the broad spectrum of reasons that women may seek abortion, for example, when the child and/or mothers health is at risk.

Item Type: Article
Uncontrolled Keywords: Abortion; Twitter; Social networks; Hashtags
Subjects: L900 Others in Social studies
P900 Others in Mass Communications and Documentation
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Paul Burns
Date Deposited: 01 Aug 2018 10:55
Last Modified: 31 Jul 2021 21:51

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