User-Generated Images in Online Consumer Reviews of Hotels

Dzhafarova, Elmira and Deluce, B. (2018) User-Generated Images in Online Consumer Reviews of Hotels. Tourism Analysis, 23 (3). pp. 323-335. ISSN 1083-5423

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Consumers within the tourism industry have become increasingly dependent on electronic word-of-mouth when making their decisions. Previous research explored the importance of textual content within the online consumer reviews, however little is researched about the role and influence of online visual information. This study aims to fulfil this gap by analysing the content of user-generated images on TripAdvisor. Findings from both qualitative and quantitative research methods show insignificant difference between consumer helpfulness of online reviews with accompanying photos and reviews without it. Findings also indicate a positive correlation between overall image quality and image usefulness.

Item Type: Article
Uncontrolled Keywords: Electronic word-of-mouth, online consumer reviews, user-generated visual content, tourism
Subjects: N100 Business studies
N800 Tourism, Transport and Travel
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Paul Burns
Date Deposited: 23 Aug 2018 10:29
Last Modified: 19 Nov 2019 09:46

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