Volunteering for sports mega events: A non-host region perspective

Chen, Shushu, Zheng, Jinming and Dickson, Geoff (2018) Volunteering for sports mega events: A non-host region perspective. Managing Sport and Leisure, 23 (3). pp. 189-203. ISSN 2375-0472

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Official URL: https://doi.org/10.1080/23750472.2018.1530609


Despite a plethora of studies focussing on sports mega event volunteering, little is known about volunteers who live outside of the host city. This exploratory research makes a novel contribution by focusing on a group of the London 2012 Olympic and Paralympic Games volunteers from a non-host region. Within this context, the study explores volunteers’ motives, the utility of using financial subsidies to support volunteering participation, and their attitudes towards post-event volunteering. Semi-structured interviews with twelve volunteers were conducted, accompanied by interviews with key local stakeholders. The findings suggest that Olympic-related factors and altruistic feelings were central motivations to volunteering. Some previous volunteering experiences increased confidence levels to volunteer at the Olympics. The financial scheme was perceived as an impetus further enhancing Leicestershire residents’ confidence to volunteer. Program participants also indicated positive attitudes towards future volunteering intentions.

Item Type: Article
Subjects: C600 Sports Science
L900 Others in Social studies
Department: Faculties > Health and Life Sciences > Sport, Exercise and Rehabilitation
Depositing User: Becky Skoyles
Date Deposited: 04 Oct 2018 09:00
Last Modified: 31 Jul 2021 18:34
URI: http://nrl.northumbria.ac.uk/id/eprint/36042

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