Dendrogram Visualization as a Game Design Tool

Feltwell, Tom, Cielniak, Grzegorz, Dickinson, Patrick, Kirman, Ben J. and Lawson, Shaun (2015) Dendrogram Visualization as a Game Design Tool. In: CHI PLAY 2015 - 2015 Annual Symposium on Computer-Human Interaction in Play, 5th - 7th October 2015, London, UK.

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With the advent of game telemetry, contemporary game designers have access to a huge amount of realtime data about player behavior. However, in design practice there is a lack of effective visualization tools. Activity histograms or heatmaps can suffer from data overcrowding, making it difficult for the designer to identify patterns and outliers within a large dataset. This work-in-progress explores a new metavisualization tool for game designers that uses dendrogram representations to highlight pertinent features within large sets of heatmaps. Through interviews with professional game designers, we find that dendrograms can be used to identify outliers quickly, and are valuable in guiding designers through complex telemetry. This contributes to the ongoing work on supporting richer tools for game design practice amongst an increasingly data-filled environment.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Game analytics; visualization; Games User Research; heatmaps; hierarchical clustering
Subjects: G400 Computer Science
W200 Design studies
Department: Faculties > Engineering and Environment > Computer and Information Sciences
Depositing User: Paul Burns
Date Deposited: 05 Dec 2018 11:27
Last Modified: 11 Oct 2019 18:17

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