Affect, Consumption, and Identity at a Buenos Aires Shopping Mall

Miller, Jacob (2014) Affect, Consumption, and Identity at a Buenos Aires Shopping Mall. Environment and Planning A, 46 (1). pp. 46-61. ISSN 0308-518X

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This paper explores the built environment of a shopping mall in light of recent theoretical interventions that stress the affective dimensions of everyday political life. By drawing on sixteen weeks of ethnographic fieldwork at a shopping mall in central Buenos Aires, Argentina, I explore how retail affects are unevenly distributed across a diverse public, and how different bodies, in turn, affect the mall in particular ways. In short, this paper explores embodiment as an affective experience that coheres around raced, classed, and gendered bodies at the mall. As such, this paper helps clarify how ethnographic research can benefit from nonrepresentational theory and the ‘new materialism’ literature that challenges prevailing conceptual approaches to the politics of consumption.

Item Type: Article
Uncontrolled Keywords: embodiment, Argentina, nonrepresentational theory, new materialism, walk along, ethnography
Subjects: L700 Human and Social Geography
Department: Faculties > Engineering and Environment > Geography and Environmental Sciences
Depositing User: Becky Skoyles
Date Deposited: 07 Dec 2018 10:02
Last Modified: 11 Oct 2019 18:17

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