Understanding effectual decision-making in a science-based business: The case of Hart Biologicals

Pattinson, Steven (2019) Understanding effectual decision-making in a science-based business: The case of Hart Biologicals. The International Journal of Entrepreneurship and Innovation, 20 (1). pp. 65-71. ISSN 1465-7503

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Official URL: https://doi.org/10.1177/1465750318818279


This case focuses on the effectual decision-making processes of an individual entrepreneur. It examines a proposed acquisition by Hart Biologicals, a small biotechnology company based in the Northeast England. Alby Pattison, the Managing Director, is currently considering an acquisition with a ‘symbiotic’ business. The firm is working in the same area as Hart Biologicals (haematology) but is not a competitor. Alby considers that the acquisition would help the company grow more rapidly and add to its current portfolio of products. The case considers how effectual decision-making is employed by the entrepreneur to identify, evaluate and pursue new opportunities. This concept is explored in the context of the current dilemma of Hart Biologicals proposed acquisition. Finally, the case also considers the impact of the acquisition on the performance and behaviour of a family firm.

Item Type: Article
Uncontrolled Keywords: acquisition, effectual decision-making, niche market, organic growth
Subjects: N100 Business studies
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Becky Skoyles
Date Deposited: 12 Dec 2018 08:59
Last Modified: 31 Jul 2021 10:31
URI: http://nrl.northumbria.ac.uk/id/eprint/37197

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