Explaining the Development of the Excessive Use of Massively Multiplayer Online Games: A Positive-Negative Reinforcement Perspective

Lee, Zach, Cheung, Christy and Chan, Tommy (2014) Explaining the Development of the Excessive Use of Massively Multiplayer Online Games: A Positive-Negative Reinforcement Perspective. In: 2014 47th Hawaii International Conference on System Sciences. IEEE, pp. 668-677. ISBN 978-1-4799-2504-9

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Abstract

Despite a rising concern over this emerging global issue, theoretical understanding of the excessive use of massively multiplayer online games (MMOGs) is lacking in the mainstream IS literature. In this study, we proposed a research model to theoretically explain the development of the excessive use of MMOGs with the positive-negative reinforcement perspective. We tested our research model with 513 active users of MMOGs. Our results suggested that both positive reinforcement (i.e., perceived enjoyment and the associated positive affect) and negative reinforcement (i.e., withdrawal and the associated negative affect) have strong influence over the development of the excessive use of MMOGs. This study provided a theoretical explanation of the excessive use of MMOGs and implications to researchers and practitioners.

Item Type:	Book Section
Uncontrolled Keywords:	Excessive use, massively multiplayer online games, positive-negative reinforcement, affect, perceived enjoyment, withdrawal, addiction
Subjects:	C800 Psychology L900 Others in Social studies
Department:	Faculties > Business and Law > Newcastle Business School
Depositing User:	Becky Skoyles
Date Deposited:	04 Jan 2019 14:41
Last Modified:	19 Nov 2019 09:50
URI:	http://nrl.northumbria.ac.uk/id/eprint/37464

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