Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications

Vrontis, Demetris, Weber, Yaakov, Thrassou, Alkis, Shams, Riad and Tsoukatos, Evangelos (2018) Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications. Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business . Palgrave Macmillan, Basingstoke, Hampshire, UK. ISBN 9783319909448, 9783319909455

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Abstract

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.

Item Type:	Book
Uncontrolled Keywords:	organization, global, practices, stakeholder relationship management, sustainability, marketing strategy
Subjects:	N100 Business studies N200 Management studies N900 Others in Business and Administrative studies
Department:	Faculties > Business and Law > Newcastle Business School
Related URLs:	Publisher
Depositing User:	Elena Carlaw
Date Deposited:	13 Aug 2019 09:26
Last Modified:	19 Nov 2019 09:46
URI:	http://nrl.northumbria.ac.uk/id/eprint/40326

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