The Synergy of Business Theory and Practice

Thrassou, Alkis, Vrontis, Demetris, Weber, Yaakov, Shams, Riad and Tsoukatos, Evangelos (2019) The Synergy of Business Theory and Practice. Palgrave Studies in Cross-disciplinary Business Research . Palgrave, Hampshire, UK. ISBN 9783030175221

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Abstract

The lack of congruence between theory and practice in business remains a widely discussed topic. This lack of synergy is quietly and elusively becoming the Achilles' heel of contemporary scholarly business research and, by extension, of business in general. Focusing on the deviation of means and ends between business theory and practice, this book comprises thirteen chapters, which present an array of theoretical and geographical contexts, and aim to bring scholarly thinking and scientific analysis together with managerial rationale and practical applications. Presenting valuable insights and demonstrating an equalised perception of the theorisation of practice, and reversely, the practicality of theory, this innovative book signifies a new philosophy of scientific work and provides thought-provoking reading for scholars in a range of business sub-disciplines.

Item Type:	Book
Subjects:	N200 Management studies
Department:	Faculties > Business and Law > Newcastle Business School
Depositing User:	Paul Burns
Date Deposited:	13 Aug 2019 12:12
Last Modified:	19 Nov 2019 09:45
URI:	http://nrl.northumbria.ac.uk/id/eprint/40333

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