The celebritization of indigenous activism: Tame Iti as media figure

Cupples, Julie and Glynn, Kevin (2019) The celebritization of indigenous activism: Tame Iti as media figure. International Journal of Cultural Studies, 22 (6). pp. 770-787. ISSN 1367-8779

IJCS ms for NU.pdf - Accepted Version

Download (628kB) | Preview
Official URL:


In recent years, a number of indigenous activists have gained celebrity status in ways that carry interesting implications for contemporary cultural politics. This article focuses on the celebrification of Tame Iti, arguably Aotearoa/New Zealand’s best-known Māori activist, within a wider cultural context characterized by intensifying media convergence, an expanding politics of decolonization, and the continuing elaboration of global indigenous mediascapes, including the Māori Television Service. We draw on forms of conjunctural analysis to explore how wider historical forces and social dynamics come to be embodied in particular flesh and blood individuals, who are thereby constituted as resonant media figures, who operate as both objects and agents of struggle, and who at once intervene in and shape, while also being shaped by, key terrains of contemporary discourse and cultural politics.

Item Type: Article
Uncontrolled Keywords: Aotearoa/New Zealand, celebrity, conjunctural analysis, decolonization, indigenous activism, media convergence
Subjects: F800 Physical and Terrestrial Geographical and Environmental Sciences
L600 Anthropology
L700 Human and Social Geography
Department: Faculties > Engineering and Environment > Geography and Environmental Sciences
Depositing User: Elena Carlaw
Date Deposited: 12 Sep 2019 11:05
Last Modified: 01 Aug 2021 10:22

Actions (login required)

View Item View Item


Downloads per month over past year

View more statistics