Design thinking in social organizations: Understanding the role of user engagement

Kummitha, Rama (2019) Design thinking in social organizations: Understanding the role of user engagement. Creativity and Innovation Management, 28 (1). pp. 101-112. ISSN 0963-1690

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Design thinking has recently gained significant attention as a potential approach to address major global problems. Although its practice is proven to contribute to advance organizational efficiency and address user needs, lack of understanding about its practice in social organizations limits our understanding about its social context. With this background, we study how users persuade social organizations to adopt design thinking. We conducted a qualitative study in four social organizations in India during 2008–2013 and interviewed 38 respondents to answer our research question. Our results indicate that the designer roles are blurred when social organizations adopt design thinking, where users in the form of interconnecting agency reduce the gap between designers and communities.

Item Type: Article
Subjects: N100 Business studies
W200 Design studies
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Paul Burns
Date Deposited: 19 Sep 2019 15:45
Last Modified: 19 Nov 2019 09:46

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