Interactive Media Design

Mckelvey, Kathryn (2013) Interactive Media Design. In: The Design Student's Handbook: Your Essential Guide to Course, Context and Career. Routledge, Abingdon, Oxon, pp. 90-114. ISBN 9781408220283

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Abstract

We are surrounded by complex yet functional ways of interactivity that have been designed to, hopefully, make our lives simpler. For example, many people take for granted their use of social networking and websites that provide them with quicker, simpler ways to keep in touch with what is going on in the world and ways of buying things. The development of the ‘smartphone’ has become a welcome extension, with the added facility to download applications for entertainment or information. All of these ‘interactions’ have to be designed. It is appreciating the future demands of the customer that is pivotal to becoming a successful interactive or interaction designer (the terms are largely interchangeable, although interaction would imply the detail of the communication and interactive could imply the bigger picture of systems).

Item Type:	Book Section
Subjects:	W200 Design studies
Department:	Faculties > Arts, Design and Social Sciences > Design
Depositing User:	Elena Carlaw
Date Deposited:	07 Oct 2019 10:21
Last Modified:	10 Oct 2019 14:29
URI:	http://nrl.northumbria.ac.uk/id/eprint/41014

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