Rajsic, Jason, Wilson, Daryl E. and Pratt, Jay (2015) Confirmation bias in visual search. Journal of Experimental Psychology: Human Perception and Performance, 41 (5). pp. 1353-1364. ISSN 0096-1523
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Abstract
In a series of experiments, we investigated the ubiquity of confirmation bias in cognition by measuring whether visual selection is prioritized for information that would confirm a proposition about a visual display. We show that attention is preferentially deployed to stimuli matching a target template, even when alternate strategies would reduce the number of searches necessary. We argue that this effect is an involuntary consequence of goal-directed processing, and show that it can be reduced when ample time is provided to prepare for search. These results support the notion that capacity-limited cognitive processes contribute to the biased selection of information that characterizes confirmation bias.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | attention, visual search, decision-making, confirmation bias |
| Subjects: | C800 Psychology |
| Department: | Faculties > Health and Life Sciences > Psychology |
| Depositing User: | Ay Okpokam |
| Date Deposited: | 05 Dec 2019 10:03 |
| Last Modified: | 26 Aug 2021 09:30 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/41675 |
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