Housing associations diversifying into market renting: local contexts and (re)interpretation shaping strategic decision making

Clarke, Julie and Kirk, Rachel (2020) Housing associations diversifying into market renting: local contexts and (re)interpretation shaping strategic decision making. Voluntary Sector Review, 11 (1). pp. 3-20. ISSN 2040-8056

Clarke&Kirk_2020_VSR_AAM_Housing Associations diversifying into market renting.pdf - Accepted Version

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Official URL: https://doi.org/10.1332/204080520x15793388961252


Within the context of housing associations as fluid third sector hybrid organisations, this article examines the dynamics of strategic decision making in relation to diversification into the market rented sector. A convergence of factors shaped an agenda for associations to engage with such commercial activity, crystallising debates about opportunities versus tensions and the remit of organisations. Qualitative research with senior housing association professionals operating in northern England illustrates the significance of external local and internal organisational contexts in making and justifying decisions; this is highlighted within an emergent typology of organisational responses. Depending on interpretation, the interplay between social and financial justifications varied, including legitimising activity within a broader social purpose. The potential for (re)interpreting parameters illustrates the importance of understanding the variety and complexity of interacting dynamics that influence the strategic decisions of third sector hybrid organisations and what they deliver at the local level.

Item Type: Article
Uncontrolled Keywords: diversification; housing association; hybridity; local contexts; market renting
Subjects: K200 Building
K400 Planning (Urban, Rural and Regional)
Department: Faculties > Engineering and Environment > Architecture and Built Environment
Depositing User: Elena Carlaw
Date Deposited: 20 Feb 2020 15:31
Last Modified: 31 Jul 2021 14:48
URI: http://nrl.northumbria.ac.uk/id/eprint/42164

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