Dixon, Kevin (2016) Consumption. In: Studying Football. Taylor & Francis, United Kingdom, pp. 154-179. ISBN 9781138830738
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Abstract
Chapter Highlights From the late nineteenth century football has cultivated consumers. The multi-national adoption of neo-liberalism in the 1980’s contributed towards the intensification of the consumer experience in football. Whilst there is no single consumption theory, there are a number of complimentary, overlapping and sometimes contradictory theoretical explanations that can be applied to football. Some theories emphasize the position of capitalist exploitation in football, whilst others place consumers as communicators and rational decision makers.
| Item Type: | Book Section |
|---|---|
| Subjects: | B100 Anatomy, Physiology and Pathology C600 Sports Science L300 Sociology L700 Human and Social Geography L900 Others in Social studies |
| Department: | Faculties > Health and Life Sciences > Sport, Exercise and Rehabilitation |
| Depositing User: | Rachel Branson |
| Date Deposited: | 15 Jun 2020 15:19 |
| Last Modified: | 31 Jul 2021 11:21 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/43454 |
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