Dixon, Kevin (2016) Consumption. In: Studying Football. Taylor & Francis, United Kingdom, pp. 154-179. ISBN 9781138830738

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Chapter Highlights  From the late nineteenth century football has cultivated consumers.  The multi-national adoption of neo-liberalism in the 1980’s contributed towards the intensification of the consumer experience in football.  Whilst there is no single consumption theory, there are a number of complimentary, overlapping and sometimes contradictory theoretical explanations that can be applied to football.  Some theories emphasize the position of capitalist exploitation in football, whilst others place consumers as communicators and rational decision makers.

Item Type: Book Section
Subjects: B100 Anatomy, Physiology and Pathology
C600 Sports Science
L300 Sociology
L700 Human and Social Geography
L900 Others in Social studies
Department: Faculties > Health and Life Sciences > Sport, Exercise and Rehabilitation
Depositing User: Rachel Branson
Date Deposited: 15 Jun 2020 15:19
Last Modified: 31 Jul 2021 11:21

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