A cross cultural study of gender differences in omnichannel retailing contexts

Ameen, Nisreen, Tarhini, Ali, Shah, Mahmood and Nusair, Khaldoon (2021) A cross cultural study of gender differences in omnichannel retailing contexts. Journal of Retailing and Consumer Services, 58. p. 102265. ISSN 0969-6989

JRCS_SSM_gender_differences_paper_18_June_2020.pdf - Accepted Version
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Official URL: https://doi.org/10.1016/j.jretconser.2020.102265


This research examines gender difference in omnichannel experience in modern shopping malls, combining personal, physical and virtual encounters. It proposes a new theoretical model: the gender-based shopping mall omnichannel experience model. Data was collected using 1139 questionnaires completed by millennial shoppers in the United Kingdom and United Arab Emirates. Data was analysed using partial least squares. The results showed a shift in males shopping behaviour as they pay more attention to peer interaction on social platforms, service excellence, convenience, diversity and personalisation in shopping malls than female shoppers, while aesthetics and privacy are more important for female shoppers.

Item Type: Article
Uncontrolled Keywords: Omnichannel experience, shopping malls, service encounters model, trust commitment theory, cross-national research, gender
Subjects: L100 Economics
L300 Sociology
L900 Others in Social studies
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Elena Carlaw
Date Deposited: 29 Jul 2020 16:08
Last Modified: 10 Mar 2022 03:30
URI: http://nrl.northumbria.ac.uk/id/eprint/43926

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