Ameen, Nisreen, Tarhini, Ali, Shah, Mahmood and Nusair, Khaldoon (2021) A cross cultural study of gender differences in omnichannel retailing contexts. Journal of Retailing and Consumer Services, 58. p. 102265. ISSN 0969-6989
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JRCS_SSM_gender_differences_paper_18_June_2020.pdf - Accepted Version Available under License Creative Commons Attribution Non-commercial No Derivatives 4.0. Download (561kB) | Preview |
Abstract
This research examines gender difference in omnichannel experience in modern shopping malls, combining personal, physical and virtual encounters. It proposes a new theoretical model: the gender-based shopping mall omnichannel experience model. Data was collected using 1139 questionnaires completed by millennial shoppers in the United Kingdom and United Arab Emirates. Data was analysed using partial least squares. The results showed a shift in males shopping behaviour as they pay more attention to peer interaction on social platforms, service excellence, convenience, diversity and personalisation in shopping malls than female shoppers, while aesthetics and privacy are more important for female shoppers.
| Item Type: | Article |
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| Uncontrolled Keywords: | Omnichannel experience, shopping malls, service encounters model, trust commitment theory, cross-national research, gender |
| Subjects: | L100 Economics L300 Sociology L900 Others in Social studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Elena Carlaw |
| Date Deposited: | 29 Jul 2020 16:08 |
| Last Modified: | 10 Mar 2022 03:30 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/43926 |
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