Stamos, Angelos, Bruyneel, Sabrina, De Rock, Bram and Dewitte, Siegfried (2015) A Dual-Process Model of Economic Rationality: The Symmetric Effect of Hot and Cold Evaluations on Economic Decision Making. In: Advancing connections: ACR 2015. Advances in consumer research, 43 . Association for Consumer Research, Deluth, pp. 696-697. ISBN 9780915552009
|
Text
A_Dual_Process_Model_of_Economic_Rationality.pdf - Accepted Version Download (346kB) | Preview |
Abstract
We explore the budget waste coming from inconsistent choices triggered by “hot” and “cold” evaluations, as well as the overall budget waste across both types of evaluations. We find that budget waste coming from “hot” and “cold” evaluations is comparable, but the overall waste of budget across the two types of evaluations is significantly higher.
| Item Type: | Book Section |
|---|---|
| Subjects: | L100 Economics |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | John Coen |
| Date Deposited: | 29 Sep 2020 09:49 |
| Last Modified: | 27 Aug 2021 03:30 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/44329 |
Actions (login required)
 |
View Item |
Downloads
Downloads per month over past year
