Taylor, Nick and Cheverst, Keith (2011) Rural Communities and Pervasive Advertising. In: Pervasive Advertising. Human-Computer Interation Series . Springer, London, pp. 269-286. ISBN 9780857293510
|
Text
3FF7B0FB-F9E5-4C6A-BBA1-E17764ABA67D.pdf - Accepted Version Download (1MB) | Preview |
Abstract
Digital signage is most commonly seen in urban environments targeting large groups of viewers. We believe that there is also a role for pervasive technology in smaller communities, including in rural areas that are typically late to receive the benefits of new technologies. This chapter describes a recent pervasive advertising display deployed in Wray, a village in North West England, which was developed with the involvement of community members and evaluated ‘in the wild’. Our research contributes an exploration of rural communities as a site for pervasive digital signage, including our experiences relating to the design of the display and findings relating to its use in the community.
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | Digital Signage, Post Office, News Item, Public Display, Digital Display |
| Subjects: | K400 Planning (Urban, Rural and Regional) W200 Design studies |
| Department: | Faculties > Arts, Design and Social Sciences > Design |
| Depositing User: | Rachel Branson |
| Date Deposited: | 23 Mar 2021 09:44 |
| Last Modified: | 31 Jul 2021 15:32 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/45761 |
Actions (login required)
 |
View Item |
Downloads
Downloads per month over past year
