Rural Communities and Pervasive Advertising

Taylor, Nick and Cheverst, Keith (2011) Rural Communities and Pervasive Advertising. In: Pervasive Advertising. Human-Computer Interation Series . Springer, London, pp. 269-286. ISBN 9780857293510

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Digital signage is most commonly seen in urban environments targeting large groups of viewers. We believe that there is also a role for pervasive technology in smaller communities, including in rural areas that are typically late to receive the benefits of new technologies. This chapter describes a recent pervasive advertising display deployed in Wray, a village in North West England, which was developed with the involvement of community members and evaluated ‘in the wild’. Our research contributes an exploration of rural communities as a site for pervasive digital signage, including our experiences relating to the design of the display and findings relating to its use in the community.

Item Type: Book Section
Uncontrolled Keywords: Digital Signage, Post Office, News Item, Public Display, Digital Display
Subjects: K400 Planning (Urban, Rural and Regional)
W200 Design studies
Department: Faculties > Arts, Design and Social Sciences > Design
Depositing User: Rachel Branson
Date Deposited: 23 Mar 2021 09:44
Last Modified: 31 Jul 2021 15:32

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