The Impact of Wine Tourism Involvement on Winery Owners' Identity Processes

Canovi, Magali, Mordue, Tom and Lyon, Andrew (2020) The Impact of Wine Tourism Involvement on Winery Owners' Identity Processes. Tourism Planning & Development, 17 (5). pp. 573-590. ISSN 2156-8316

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This paper examines how involvement in wine tourism has affected winery owners’ identity processes. Using Breakwell’s Identity Process Theory (IPT) as a conceptual framework, we investigate the extent to which place is a part of winery owners’ self-identities, thereby giving them senses of belonging, distinctiveness, continuity, and self-esteem. Simultaneously, we find that these senses and feelings influence winery owners’ perceptions of the benefits and dis-benefits of wine tourism development in their region. We also discover how personal involvement in tourism can strengthen or threaten winery owners’ identities and thereby affect their support or otherwise for wine tourism. Empirical evidence is provided via a sample of twenty-eight winery owners in Langhe, Italy, who have recently engaged in various tourism related-activities due to the continuous development of the local tourism industry. Our research recognises that place is an integral part of the identity process.

Item Type: Article
Uncontrolled Keywords: italy, discourse analysis, wine tourism, place identity
Subjects: N800 Tourism, Transport and Travel
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Rachel Branson
Date Deposited: 27 Apr 2021 09:34
Last Modified: 20 Aug 2021 03:30

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